Break-even price
Total event costs divided by expected paid attendance, rounded up to the next cent. At this average price, the entered costs are covered without a target profit.
NOCTRA Free Tools
Ticket Price Calculator
Calculate the ticket price required to cover event costs or reach a target profit. No login and no currency conversion.
All free toolsExample values are shown as a starting point. Replace them with your own event assumptions.
How the required ticket price is calculated.
The calculator divides the revenue requirement across expected paid attendance. It keeps break-even and target-profit pricing separate so the commercial choice stays visible.
Target-profit price
Total costs plus target profit, divided by expected paid attendance and rounded up to the next cent. Gross ticket revenue is that rounded price multiplied by paid attendance, so the calculated profit can exceed the target by the rounding difference.
Why paid attendance matters
Only expected paying guests share the required revenue. Fewer paid attendees raise the necessary average price; more paid attendees reduce it.
Capacity and attendance changes
Capacity sets the upper boundary while paid attendance drives the price. Scenario changes make the relationship between sell-through and required price visible.
Limits of the pricing model
The result is a simplified average price. Complimentary guests, ticket tiers, ticketing fees and currency conversion are not included in the calculation.
Set the price. Then run the event.
Continue with NOCTRA to plan the event, run operations and understand the result in one place.